TruvidUX Architecture | Interface Design | Branding

VIDEO ADV. PLATFORM

Truvid Truvid
Details

Truvid is a video advertising platform that was developed for the sole purpose of mediating between publishers, advertisers and content owners. Our work included brand identity, user experience architecture, interface design, online and offline presence.

Truvid logo merges the human eye with the icon of a play button, instantly capturing the essence of the company.

Color Pallete

Typography.

Ubuntu

Truvid logo merges the human eye with the icon of a play button, instantly capturing the essence of the company.

Color Pallete

Typography.

Ubuntu

Truvid serves the entire Adtech ecosystem, providing a new revenue stream for publishers and creators.

  • Upload unique content.

    Through partnerships with top tier publishers, content owners can predetermine pricing and distribution over all their work.

  • Publish and monetize.

    Advertisers can now reach specific audiences in niche sectors, while the Publishers enjoy a perfect match between audiences and content.

UX Wireframes

The platform combines a youtube style platform with a cloud drive, while serving different unique personas. We made use of known formations to produce a cohesive experience while focusing on hierarchy and specifying the different needs for each persona.

UI Design

Truvid is a complex, multi-layered platform that displays large visuals, lists, and tables in parallel. The solution is to place the content on a relatively relaxed background while using bold colors for emphasis. Icons are supportive, being thin-lined and muted as possible.

  • Revenue

  • Library

  • Video

  • Playlist

  • Presets

  • Resolution

  • Widget

  • Video Report

  • Preview

  • Finance

  • CPM

  • Views

  • CPM

  • Revenue

  • Library

  • Video

  • Playlist

  • Presets

  • Resolution

  • Widget

  • Video Report

  • Preview

  • Finance

  • Library

  • Video

  • Playlist

  • Presets

  • Resolution

  • Widget

https://liquid.co.il/wp-content/uploads/2020/12/label-1.svg

Manage videos

Like any cloud based drive, managing the videos is a very simple process - opening a folder, uploading the content, and then enabling all the needed actions as adding, deleting, re-naming, previewing, searching, filtering etc’.

https://liquid.co.il/wp-content/uploads/2020/12/label-2.svg

Create Playlist

Playlists are the vehicles for revenue, hence creating them is a critical process in the system. To make it easier and more manageable, the process is divided into three consecutive parts with drag and drop mechanisms.

https://liquid.co.il/wp-content/uploads/2020/12/label-3.svg

Create Widget

Widgets are the modules that present the Truvid player and the playlists. There are several types of widgets and player sizes, so the user can customise the widget specifically to its needs.

Search, view and choose videos. Truvid website allows publishers to embedd quality content on their website

  • Search for any
    video

    Truvid uses leading technological tools that provide a perfect match between audiences and content.

  • Sell your work
    online

    Content owners can grow their audience, expand their brand awareness and maximize their revenues through Truvid content management platform.