We are not into running after trends, nor at making it beautiful per se. We make it solid so it holds up for years.
Liquid is a creative studio dedicated to pursuing excellence and integrity in design. We engage in the fields of interactive design, branding, advertising and boast an extensive specialty in designing complex user experiences.
We practice our work meticulously, and are committed to a professional conduct, level of service and a can do attitude in all our work. We embrace all challenges big or small.Established 2009
Our
Approach.
Design is a process of discovery, hence we try again and again (and again) until the result is satisfactory. We believe in our ability to sift the chaff from the stone and find meaning and joy in creating things of functional beauty.
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clients.
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Us.
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Truvid
UX Architecture | Interface Design | Branding
Details
Truvid is a video advertising platform that was developed for the sole purpose of mediating between publishers, advertisers and content owners. Our work included brand identity, user experience architecture, interface design, online and offline presence.
Truvid logo merges the human eye with the icon of a play button, instantly capturing the essence of the company.
Color Pallete
Typography.
Ubuntu
Truvid serves the entire Adtech ecosystem, providing a new revenue stream for publishers and creators.
Upload unique content.
Through partnerships with top tier publishers, content owners can predetermine pricing and distribution over all their work.
Publish and monetize.
Advertisers can now reach specific audiences in niche sectors, while the Publishers enjoy a perfect match between audiences and content.
UX Wireframes
The platform combines a youtube style platform with a cloud drive, while serving different unique personas. We made use of known formations to produce a cohesive experience while focusing on hierarchy and specifying the different needs for each persona.
UI Design
Truvid is a complex, multi-layered platform that displays large visuals, lists, and tables in parallel. The solution is to place the content on a relatively relaxed background while using bold colors for emphasis. Icons are supportive, being thin-lined and muted as possible.
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Views
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CPM
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Revenue
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Library
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Video
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Playlist
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Presets
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Resolution
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Widget
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Video Report
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Preview
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Finance
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Library
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Video
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Playlist
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Presets
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Resolution
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Widget
Manage videos
Like any cloud based drive, managing the videos is a very simple process - opening a folder, uploading the content, and then enabling all the needed actions as adding, deleting, re-naming, previewing, searching, filtering etc’.
Create Playlist
Playlists are the vehicles for revenue, hence creating them is a critical process in the system. To make it easier and more manageable, the process is divided into three consecutive parts with drag and drop mechanisms.
Create Widget
Widgets are the modules that present the Truvid player and the playlists. There are several types of widgets and player sizes, so the user can customise the widget specifically to its needs.
Search, view and choose videos. Truvid website allows publishers to embedd quality content on their website
Search for any
video
Truvid uses leading technological tools that provide a perfect match between audiences and content.
Sell your work
online
Content owners can grow their audience, expand their brand awareness and maximize their revenues through Truvid content management platform.
