Waves lives and works almost exclusively in the digital space - its products are digital and are sent electronically. Their typical customer is usually very technically savvy and familiar with the company and its products., Therefore the new site was primarily designed for sales and product support.
Waves products are packed with technical features, requiring the product pages to include dozens of pieces of information. The profile of their typical customer allowed us to stratify the information and keep the page clean and, in most cases, place the main content above the fold. The design of the visual concept was initially based on the metal textures, buttons, sliders, and other components associated with sound systems. When more and more content had to be added, the decision was made to go for a clean and functional design.
Waves online store offers the world’s largest selection of professional audio plugins. The store allows quick filtering between the dozens of plugins, reading reviews, checking compatibility and choosing the appropriate platform to install in.
Compare and Choose Bundles
Waves Bundles feature the best of Waves GRAMMY® award-winning plugins. The Comparison page makes it easy to compare up to four different bundles by adding and subtracting them from the comparison list, and allowing to hide or show mutual plugins.
Waves Learning section is a fountain of knowledge for the sound enthusiast. The section Includes dozens of articles, videos, interviews and webinars from the world's leading audio engineers, professional sound designers, and renowned artists who share insights about their work and sound mixing methods.
Our new website is a huge improvement both visually and structurally. The conversion rate has improved dramatically
Dalia Migdal, Head of Marketing, Waves Audio