The main design challenge was converting PayNGo’s basic brand language to the digital interactive medium in a way that is modern, elegant and sophisticated, without losing touch with their values of simplicity and non-nonsense straight talk. The challenge was met by using the brand’s basic color scheme, adding an icon language borrowed from the world of packaging and by basing the design on a square grid that strikes a chord with anyone who’s ever seen their famous printed newspaper ads (pretty much everyone living in Israel).
Since PayNGo typical customer is not necessarily technology savvy, the UX was designed around a conservative grid, easy to navigate and approachable by all types of customers.
Sales banners that take the brand’s language to the next level by using more elaborate typography and incorporating a little bolder color scheme
Icon language borrowed from the world of packaging that delivers a current, sophisticated online buying experience
The square grid reiterate PayNGo's theme of product boxes in the printed material
Our new website looks great and I can definitely say I got my money’s worth. I'll be delighted to work with you again.
Shimi Hotoveli, Digital Media Manager at Electra Consumer Products Ltd