PayNGo

The leading electronics and electrical supplies provider in Israel, with the largest sales volume in this market

PayNGo (Machsaney Chashma) chain of stores is the leading electronics and electrical supplies provider in Israel, with the largest sales volume in this market. PayNGo appeals to customers looking for value for money, and its branding reflects that focus by using a basic color scheme, simple typography and no-nonsense, straight to the point advertising language.

The brand was looking to establish a sophisticated online sales site to help it enter into the online retail market where it previously did not have a foothold.

Work Done

The main design challenge was converting PayNGo’s basic brand language to the digital interactive medium in a way that is modern, elegant and sophisticated, without losing touch with their values of simplicity and non-nonsense straight talk. The challenge was met by using the brand’s basic color scheme, adding an icon language borrowed from the world of packaging and by basing the design on a square grid that strikes a chord with anyone who’s ever seen their famous printed newspaper ads (pretty much everyone living in Israel).

Since PayNGo typical customer is not necessarily technology savvy, the UX was designed around a conservative grid, easy to navigate and approachable by all types of customers.

Sales Banners

Sales banners that take the brand’s language to the next level by using more elaborate typography and incorporating a little bolder color scheme

Icon Language

Icon language borrowed from the world of packaging that delivers a current, sophisticated online buying experience

Square Grid

The square grid reiterate PayNGo's theme of product boxes in the printed material

Our new website looks great and I can definitely say I got my money’s worth. I'll be delighted to work with you again.

Shimi Hotoveli, Digital Media Manager at Electra Consumer Products Ltd

Previous
broadcast
Next
mochilero